01
Different services are conflated
New-build sales, resale transactions, lettings and property management have distinct processes and commercial terms.
Real estate / Residential agencies
GEO for residential real estate agencies in AI recommendations
Buyers want a suitable agent for a property search, while sellers need a team that can manage a transaction. I examine which agencies AI recommends for these separate needs and which facts support each recommendation.
- Different buyer, seller and landlord query groups
- Verifiable local coverage, scope and service fees
- Agent profiles and approved examples rather than unsupported claims
Selection barriers
A listings database does not prove an agency's expertise
People choosing a brokerage need to know who is responsible, which services are included and what expertise is relevant.
02
Agent profiles lack substance
A useful biography states real specialisms and locations; working with a developer is not evidence of a completed brokerage result.
03
Fees and responsibilities are unclear
The client should understand agency fees, transaction support, legal review boundaries and any separately charged services.
Buyer intents
Questions that drive residential agency selection
The baseline groups buying, selling, rentals and specialist-property needs rather than treating all property searches as identical.
| Prospective client question | Evidence required | GEO content task |
|---|---|---|
| Who can sell my apartment in this neighbourhood? | Local service area, contractual scope, fee terms and genuine reviews | A local property-sales service page with transparent terms |
| Which agency supports buying a resale apartment and checking documents? | Service boundaries and any specialist legal involvement | Distinguish brokerage from independent legal review |
| Which agents know business-class new-build properties? | Actual specialists, project coverage and partner roles | Relevant team profiles and project specialisms |
| Who can arrange a letting and ongoing property management? | Tenant selection, contracts, reporting and management scope | Separate lettings from ongoing management |
Verifiable facts
Evidence behind an estate-agency recommendation
Brokerage service and legal due diligence play distinct roles. Russian Law 218-FZ regulates access to property register information, so publicly described checks must respect the applicable access and privacy rules.
- Real team members, specialisations, locations and verifiable public profiles
- Engagement terms, commission model and boundaries of legal support
- Up-to-date listings, authentic feedback and publishable cases without private client details
GAEO's real-estate developer research informs the measurement method; it is not a completed GEO result for a residential brokerage.
Methods and sources
Scope of work
A practical GEO programme for an agency
Work starts with the queries that cause buyers and sellers to choose an intermediary, then improves the source evidence.
Baseline
Record questions by transaction type, location and property segment, separating brand and non-brand recommendations.
Fact review
Check agency scope, fees, team biographies, listing freshness and permitted references.
Content and specifications
Prepare service pages, staff profiles, fee FAQ and specialist publications.
Repeat measurement
Compare equivalent prompts, BMR and factual accuracy with the baseline.
Current pricing
Audit and monthly GEO plans for this specialization
Three published monthly plans use the same GAEO prices across sectors. Final scope follows the baseline and project requirements.
Monthly serviceGEO promotion
from RUB 79,900/monthI lead the strategy; your team implements website and content specifications.
GEO promotion
from RUB 79,900/month
I lead the strategy; your team implements website and content specifications.
- From 50 prompts and 5 AI platforms
- Intent map and website specifications
- Expert content briefs
- Distribution, links and reputation
- Monthly reporting
- Prepayment for the current month
Monthly serviceGEO + content
from RUB 99,900/monthI study your product, create the content and organize publication.
GEO + content
from RUB 99,900/month
I study your product, create the content and organize publication.
- All core GEO promotion activities
- From 50 prompts and 5 AI platforms
- Expert content creation
- Publication and distribution
- I implement website changes or provide specifications
- Prepayment for the current month
Monthly serviceGEO with financial guarantees
from RUB 114,900/monthContractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
GEO with financial guarantees
from RUB 114,900/month
Contractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
- From 50 prompts and 5 AI platforms
- I implement and improve the website, and create content
- BMR targets: baseline +5 / +10 / +15 pp
- 50% fixed + 50% bonus at the target BMR
- Comparable measurements and monthly reporting
Start with a free mini-audit or a full GEO audit. A monthly plan includes 50 prompts and 5 AI platforms; broader scope is calculated separately.
FAQ
Questions about the service
How does agency GEO differ from developer GEO?
A development is recommended for the property itself; an agency is chosen for people, services, responsibilities and fees. The query set reflects that difference.
Can GEO promote an individual estate agent?
Yes, using genuine professional details and local specialisms without invented reviews or deals.
Should fees appear on the agency website?
The real calculation basis and relevant contract terms should be explained. Complex transactions may require a scoped estimate.
Can an agency publish individual transaction stories?
Only where privacy, confidentiality and usage permissions allow disclosure. Do not expose sensitive client documents.
How much does GEO cost for an agency?
GAEO's standard audit and monthly plans apply. Scope depends on local markets, service lines and the baseline.
Responsible specialist
Alexey Yakovlev
Independent GEO/AEO specialist with business experience since 2008. I personally carry out the diagnostic and build an industry-specific plan, separating verified sources from assumptions.
Professional biography ↗See which residential agencies AI recommends instead of yours
Share the agency website, service areas and team profiles. I will suggest a relevant starting measurement.
Discuss an initial audit