GEO promotion with contractual financial guarantees

What the financial guarantee means

This format ties part of the payment to a measured promotion result. We first record the baseline BMR. Targets for the next 3 months are +5 percentage points at the end of month 1, +10 at the end of month 2 and +15 at the end of month 3. Each increase is calculated from the baseline.

BMR, or Brand Mention Rate, is the share of received answers that name the brand. A 20% baseline therefore gives monthly targets of 25%, 30% and 35%. Payment for each month consists of a 50% fixed portion and a 50% performance fee on reaching that month’s target. The target schedule and measurement method are recorded in the contract.

The work covered by this format

The scope includes intent mapping, at least 50 prompts and 5 AI platforms, website changes, content creation, distribution, link promotion and reputation work. Reporting takes place once a month. Tasks are agreed in relation to the business’s starting position and the project objective.

Under the guarantee plan, I personally implement all agreed website improvements, create content and arrange publication. Half of the monthly fee is linked to the BMR target. Website work covers service information, page structure, links between materials and technical requirements. A new website remains a separate development project.

Agreeing how results are verified

Before the engagement, we record the exact prompts, AI platforms, language and market. The baseline and later measurements use a comparable fixed set. The protocol defines a brand mention and the treatment of missing answers. Source responses are retained to verify each monthly target.

When coverage expands, the original matrix is retained separately. Adding successful prompts or platforms can change the overall percentage, so progress is compared on the same sample. Alongside BMR, we examine the nature of recommendations and accuracy of information; enquiries and sales are assessed using business data.

Starting a contract discussion

Share your website, priority services, market and the role you want AI recommendations to play in attracting customers. We discuss existing material, the ability to change the site and who can verify business facts. This helps relate the objective to the actual work required.

A free mini-audit is available as an introduction, while the full audit provides a detailed assessment. The baseline measurement determines the 3 contractual BMR targets: +5 / +10 / +15 percentage points. With a high baseline, the applicability of this schedule is checked before signing. Initial changes may appear from 1 week; the performance fee is assessed against the corresponding monthly target.

Questions about this service

Your project is led by Alexey Yakovlev

I personally review the business, define the work and assess the result. The public cases show the scope and evidence behind completed projects.