Alexey Yakovlev — GEO, AEO, SEO and E-commerce Expert

Professional Biography

Published: August 23, 2026Updated: August 24, 2026

I have been working in digital marketing, SEO and online business development since 2008. My specialization is business promotion at the intersection of artificial intelligence, search engines, websites, content, marketplaces and business economics.

Alexey Yakovlev — GEO, AEO, SEO and E-commerce expert

My professional foundation is mathematics and quantitative analysis. It began at Moscow School No. 444, specializing in physics and mathematics, and continued at the Faculty of Computational Mathematics and Cybernetics at Lomonosov Moscow State University. There I studied under Vladimir N. Pilshchikov, who created the first programming system in the USSR for artificial intelligence tasks.

I later received a degree in education from Moscow Pedagogical State University and taught at the Faculty of Computational Mathematics and Cybernetics at Moscow State University from 2002 to 2009.

In 2008, together with a business partner, I founded the SEO company iSEOn and the web development studio Neo Brand.

From 2008 to 2023, I served continuously as Commercial Director of iSEOn. I conducted business audits and participated in the sale and management of SEO, digital marketing and website development projects.

During that period, I conducted more than 1,000 business audits, signed more than 150 contracts for SEO and digital marketing services, and participated in the launch of more than 100 websites.

At the same time, I developed iSEOn's e-commerce projects: the medical online stores Medspros.ru, the Premium-v.ru business in large home appliances and plumbing, SportVagon.ru in sporting goods, and my own SunnyToy.ru project in toys and children's products.

I began working with Wildberries as a marketplace in 2015, with Yandex Market in 2016 and with Ozon in 2018.

This gave me practical experience of how marketplace sales work, where businesses lose margin and how a strong brand can become visible beyond marketplaces themselves.

In 2019, I launched the private-label brand Sunny Woods, producing toys and children's products through contract manufacturers in Vladimir, Oryol and Yelets. Some Sunny Woods products remained No. 1 in sales in their Ozon categories for more than 2 years.

In 2020–2021, during the COVID period, I launched Ogranicheniyam.Net, an oxygen concentrator rental service that became a leading service of its kind in the Moscow region, with an estimated market share of around 30% at the time.

Across the iSEOn and SunnyToy businesses, more than 50 employees worked under my direct management, while the combined annual revenue of businesses under my management exceeded RUB 500 million.

In 2024, I fully exited the iSEOn business structure. In 2025, I began developing my GEO / AEO practice, helping businesses become visible in AI-generated answers and AI search.

GAEO.ru is my personal project. I conduct the audits myself, personally study each client's business, develop the strategy and take personal responsibility for the work and its results.

You can verify the practice through the GAEO.ru GEO case study and my research into the sources AI systems use when choosing GEO specialists.

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