Interviews and expert commentary

Has the AI assistant market already taken shape, and is it too late for new entrants?

In Workspace’s expert Q&A, Alexey Yakovlev introduces his assistant, Amanda. She explains where new entrants still have room to compete and how to measure the value of an assistant after accounting for the time spent checking its work.

Does AI-generated website content affect SEO and GEO?

Alexey Yakovlev’s contribution to Workspace’s expert Q&A discusses AI-generated text, digital watermarks, business facts, original data and expert review.

Many websites still use intrusive pop-ups. Do they really work, or do they only annoy users?

An expert comment on measuring pop-up effectiveness through revenue and A/B tests connected to CRM or order data. Alexey gives examples from e-commerce and addresses a newer issue: how pop-ups interact with AI agents and what an agent-ready website means.

“GEO is more about PR and marketing than technical wizardry”: an interview about AI visibility

An in-depth interview about how businesses can improve visibility in AI answers: how GEO differs from SEO, how to select queries, create content, work with external sources and measure results. It also covers the specifics of B2B and complex IT products.

One interview · three platforms

Exactly to the query: can AI help people search for and evaluate real estate?

An expert article about how AI is changing real-estate search, which facts and sources influence AI recommendations, and why developers need a consistent digital reputation. The publication covers long user queries, source consensus and real AI-search data.

Can an AI consultant on a website materially increase sales? Where is it most useful?

A comment on why an AI consultant's effectiveness depends on implementation quality and how well company knowledge has been digitized. Alexey also discusses the next stage of e-commerce: direct interaction between a buyer's AI agent and a seller's agent.

How do you decide whether to invest in conversion improvements or in more traffic?

An expert comment on funnel losses that businesses often miss in their own analytics: outdated contact details, inconsistent company information and fragmented facts across external platforms. Alexey links correcting these discrepancies with both better conversion and stronger AI visibility.