01
Product and bespoke development are conflated
A packaged platform, customisation and a bespoke system differ in ownership, implementation risk and support. Each business model deserves a separate explanation.
IT and enterprise software / Development
GEO promotion for enterprise software developers
Enterprise software is selected against business processes, existing infrastructure and implementation constraints. I test whether AI recommends a vendor in those contexts and what verifiable information is missing.
- Role-specific questions about features, integration and scale
- Checks of documentation, constraints and approved project references
- Comparable B2B recommendation measurements
Selection barriers
Why a generic software-development pitch is insufficient
Procurement, CIOs and business owners evaluate different aspects of a solution. AI needs a precise description of what the company actually delivers.
02
Integration claims omit conditions
A promise to integrate with every ERP needs verified APIs, deployment models, version compatibility and responsibility boundaries.
03
Quality is described only as a slogan
Reliability, security and maintainability should be supported by design, testing practices, requirements and documented evidence rather than adjectives.
Buyer intents
Questions used to shortlist enterprise developers
Illustrative non-brand commercial intents. The exact stack, industries and contract models are confirmed with the client.
| Buyer question | Evidence required | GEO task |
|---|---|---|
| Who builds corporate portals integrated with CRM and ERP? | Supported APIs, actual integrations, compatible versions and support boundaries | Publish an integration-specific capabilities page |
| Who can modernise an ageing business-critical system? | Assessment process, migration strategy, continuity measures and relevant skills | Explain migration options, risks and acceptance criteria |
| Which development company handles security-sensitive internal B2B platforms? | Secure-development practices, access control, auditability and testing | Document the approach without invented security certificates |
| Should we buy enterprise software or commission bespoke development? | Total cost, licence models, customisation limits, ownership and maintenance | Provide an honest, comparable decision framework |
Verifiable facts
Evidence behind a credible recommendation
I verify the actual software or service, technical documents and permitted project examples. ISO/IEC 25010 outlines product quality characteristics; NIST SSDF covers secure-development practices. Neither is evidence of a vendor's compliance on its own.
- Capabilities: product modules, target workflows, integrations, limitations and documentation
- Quality: testing, performance, availability, maintainability, security and evidence of actual practices
- Engagement: licensing versus bespoke work, milestones, IP terms, support and acceptance criteria
GAEO's technical B2B methodology informs the audit. Work performed for MethodLab is not presented as an enterprise software GEO case.
Methods and sources
Scope of work
How I plan an enterprise-software GEO programme
Start with product segments and decision-maker intents, verify factual claims, then build and measure the evidence needed for recommendations.
Buyer-intent baseline
Build a query matrix for CIOs, procurement teams and functional managers by task, technology and integration scope.
Document the actual offer
Check API documents, product features, reference permissions, deployment requirements and security statements.
Improve product information
Specify service pages, integration documents, deployment guides, FAQs and relevant expert publications.
Measure comparable answers
Re-run fixed prompts and review recommendation accuracy and citations as well as BMR.
Current pricing
Audit and monthly GEO plans for this specialization
Three published monthly plans use the same GAEO prices across sectors. Final scope follows the baseline and project requirements.
Monthly serviceGEO promotion
from RUB 79,900/monthI lead the strategy; your team implements website and content specifications.
GEO promotion
from RUB 79,900/month
I lead the strategy; your team implements website and content specifications.
- From 50 prompts and 5 AI platforms
- Intent map and website specifications
- Expert content briefs
- Distribution, links and reputation
- Monthly reporting
- Prepayment for the current month
Monthly serviceGEO + content
from RUB 99,900/monthI study your product, create the content and organize publication.
GEO + content
from RUB 99,900/month
I study your product, create the content and organize publication.
- All core GEO promotion activities
- From 50 prompts and 5 AI platforms
- Expert content creation
- Publication and distribution
- I implement website changes or provide specifications
- Prepayment for the current month
Monthly serviceGEO with financial guarantees
from RUB 114,900/monthContractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
GEO with financial guarantees
from RUB 114,900/month
Contractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
- From 50 prompts and 5 AI platforms
- I implement and improve the website, and create content
- BMR targets: baseline +5 / +10 / +15 pp
- 50% fixed + 50% bonus at the target BMR
- Comparable measurements and monthly reporting
Start with a free mini-audit or a full GEO audit. A monthly plan includes 50 prompts and 5 AI platforms; broader scope is calculated separately.
FAQ
Questions about the service
Can a software vendor without public case studies use GEO?
Yes, with accurate technical documentation, product demonstrations and documented limitations. Do not invent clients or implementation results.
Must private API documentation be published?
No. Publish supported integration types and requirements where permitted, while keeping sensitive internal details protected.
Does referencing ISO/IEC 25010 prove certification?
No. It is a product-quality model, not proof that a particular vendor has passed certification or testing. All compliance claims need their own evidence.
How is non-brand software visibility measured?
The matrix covers use cases, technologies and buyer roles without the vendor name; brand-related prompts are monitored separately.
How much does enterprise software GEO cost?
GAEO's standard audit and monthly offers apply. Pricing scope depends on products, languages, integrations and query coverage.
Responsible specialist
Alexey Yakovlev
Independent GEO/AEO specialist with business experience since 2008. I personally carry out the diagnostic and build an industry-specific plan, separating verified sources from assumptions.
Professional biography ↗See which software vendors AI recommends instead
Share your product site, confirmed functions, supported integrations and publishable evidence to discuss a focused audit.
Discuss an initial audit