Before measuring AI visibility, classify the actual provider, regulated activity and its legal powers. A wrong statement about an insurance or investment provider can matter more than a raw mention.
A good financial recommendation accurately identifies the service and the provider's role, uses current information and avoids promises beyond contractual or legal evidence.
Differentiate accounting outsourcing from independent assurance, and general financial planning from individually tailored investment advice. Check the appropriate registry status when legally applicable.
Separate the insurance broker's role from the insurer's liability, the leasing company's offer from general financing and the payment technology provider from the registered payment operator.
Split branded prompts from unbranded selection. Record location, buyer type, commercial intent, model, exact prompt text and expected sample size.
BMR counts received answers mentioning the business, divided by all received answers. Report missing runs separately and assess the quality of each recommendation independently.
Use Bank of Russia registries where relevant to the provider's activity, not as a blanket test of every firm using finance terminology. A payment interface must not automatically be portrayed as a payment-system operator.
For accounting, verify reporting delegation and electronic signature authority. For insurance, inspect coverage and exclusions; for leasing, identify payment assumptions.
Keep the raw answer, date, model, named providers and cited evidence.
Relevant web pages must state the legal identity, service scope, responsibility boundaries, verified registry status and current terms. Publishing the official source near the claim supports a more accurate evaluation.
Do not infer guaranteed returns, insurance payments or error-free accounting from generic marketing language. Distinguish actions taken from measured outcomes.
Compare the same prompts and AI interfaces, record unavailable responses and treat new questions as a separate sample. Track factual errors alongside mentions.
Under the GAEO guaranteed plan, BMR targets are +5, +10 and +15 percentage points over the baseline for months 1, 2 and 3 respectively, subject to contract. Commercial revenue impact is a separate measurement.
Each service has its own buyer questions and applicable evidence. Explore the exact scope before estimating the engagement.
Business owners seek an accounting partner that understands their tax regime, transaction volume, employees and reporting duties. I study which providers AI recommends for those specific non-brand questions and what facts support an accurate comparison.
Explore serviceA finance director needs an audit firm matched to the reporting engagement, industry and eligibility requirements. I examine which firms AI recommends, whether the evidence is verifiable and whether the answers confuse independent audit with bookkeeping or general consulting.
Explore serviceA person may seek help with household financial planning, capital strategy or a personalised investment recommendation. I distinguish these different services, check the provider's applicable legal status and measure which advisers AI recommends for each buyer question.
Explore serviceCorporate buyers ask AI assistants to identify insurance brokers for property, liability, cargo or complex risk programmes. The deciding evidence is who compares insurers, which exclusions apply and what support a broker offers when a claim arises. I assess these unbranded questions rather than treating a mention of the broker's name as proof of a qualified recommendation.
Explore serviceA business owner choosing a truck or machine lease asks AI assistants for providers that finance a specific asset under workable terms. I test recommendations by asset class, applicant profile and transaction terms, then identify where a provider's own evidence is missing or misunderstood.
Explore serviceAn online merchant choosing a payment integration needs clear information about accepted methods, refunds, settlement timing and technical compatibility. AI assistants may confuse a bank acquirer, payment aggregator and software provider. I separate those roles and assess recommendations against documented buyer requirements.
Explore serviceGAEO keeps the measurement framework separate from evidence about clients in this sector. No completed client performance in this sector is asserted by this page.
The baseline audit defines the sample for monthly reporting. Current plans, the calculator and the financial-guarantee conditions are provided on their canonical pricing pages. The guaranteed plan targets +5/+10/+15 percentage points of BMR against baseline after months 1/2/3, subject to contract.
These sources establish the general legal context. They do not certify any named business; statuses and transaction conditions must be verified individually at the time of use.
I will review commercial prompts, competitors and the sources used by ChatGPT, Alice, Google and other AI services.
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