01
Guarding and technical installation are conflated
Installing surveillance equipment is not automatically the same as licensed private guarding. The commercial service and relevant legal obligations must be distinguished.
Local services / Property security
GEO visibility for security providers and CCTV installers
Facility managers choose between a licensed guarding provider and a technical installer of cameras or access control. These are different services. I measure which companies AI recommends for specific properties and verify what those firms actually offer.
- Separate prompts for site guarding, CCTV projects and access control service
- Evidence of the supplier role, licensing where applicable and real service capability
- BMR checks segmented by property type, region and contract scope
Selection barriers
Why security contractor recommendations need careful verification
A nearby vendor is not automatically qualified for every type of property security service.
02
Equipment counts replace project scope
A proposed camera count says little about coverage objectives, privacy, recording retention, network constraints or ongoing maintenance. Client-specific requirements must be established.
03
Geography and service response are overstated
AI may recommend a contractor outside its coverage area or imply a service-response guarantee that has not been agreed. Locations, support windows and contract terms require evidence.
Buyer intents
Four buyer questions for guarding and surveillance
Illustrative procurement prompts for a baseline rather than claims about completed GAEO security projects.
| Buyer question | Evidence needed | GEO response |
|---|---|---|
| Who can provide compliant guarding for our warehouse locally? | Guarding licence as applicable, service location, scope and contract terms | Clearly distinguish guarding from equipment installation |
| Who can install CCTV across several stores? | Documented multi-site delivery capability, support, scope and permissions | Use safe project evidence without exposing security-sensitive layouts |
| Who integrates access control into office buildings? | Building type, technical scope, commissioning and support capability | Relate each service to the relevant property use case |
| Who maintains existing recorders and CCTV networks? | Coverage area, service terms, response windows and data responsibilities | Differentiate new installation from maintenance |
Verifiable facts
Evidence for accurate security-service recommendations
Russian Federal Law 427-FZ on private guarding came into effect in September 2026 with transitional licensing provisions. Guarding organisations and system installers have distinct roles. Where surveillance data identifies people, personal-data rules may also be relevant.
- Exact guarding, CCTV, access control and maintenance services offered and the contracting entity
- Licence and permitted guarding activities when applicable, or actual technical capability and authorised project references for installers
- Documented locations, contractual support and safe public case evidence without confidential protection details
Site-protection designs and operational security details should not be disclosed as promotional material. No security-client GEO outcome or BMR uplift is claimed here.
Methods and sources
Scope of work
A GEO workflow for security contractors
Start with the legal service category and the real buyer's needs, then audit AI descriptions against verified evidence.
Benchmark procurement prompts
Segment property types, services, regions and support needs, preserving baseline AI recommendations.
Validate service credentials
Review guarding licensing where needed, actual project capability and safe-to-publish supporting facts.
Improve website structure
Brief service-specific and property-specific pages, support information, clear supplier roles and evidence.
Retest the same matrix
Measure BMR consistently and flag false licence, location and capability assertions.
Current pricing
Audit and monthly GEO plans for this specialization
Three published monthly plans use the same GAEO prices across sectors. Final scope follows the baseline and project requirements.
Monthly serviceGEO promotion
from RUB 79,900/monthI lead the strategy; your team implements website and content specifications.
GEO promotion
from RUB 79,900/month
I lead the strategy; your team implements website and content specifications.
- From 50 prompts and 5 AI platforms
- Intent map and website specifications
- Expert content briefs
- Distribution, links and reputation
- Monthly reporting
- Prepayment for the current month
Monthly serviceGEO + content
from RUB 99,900/monthI study your product, create the content and organize publication.
GEO + content
from RUB 99,900/month
I study your product, create the content and organize publication.
- All core GEO promotion activities
- From 50 prompts and 5 AI platforms
- Expert content creation
- Publication and distribution
- I implement website changes or provide specifications
- Prepayment for the current month
Monthly serviceGEO with financial guarantees
from RUB 114,900/monthContractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
GEO with financial guarantees
from RUB 114,900/month
Contractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
- From 50 prompts and 5 AI platforms
- I implement and improve the website, and create content
- BMR targets: baseline +5 / +10 / +15 pp
- 50% fixed + 50% bonus at the target BMR
- Comparable measurements and monthly reporting
Start with a free mini-audit or a full GEO audit. A monthly plan includes 50 prompts and 5 AI platforms; broader scope is calculated separately.
FAQ
Questions about the service
Does every CCTV installation require a private guarding licence?
No blanket conclusion should be made. Technical installation and licensed guarding are different service categories; the applicable legal duties must be assessed.
Which private guarding law applies in November 2026?
Federal Law 427-FZ took effect in September 2026 and includes transitional provisions. Provider-specific licences require verification.
Can contractor case studies publish security-camera layouts?
Detailed protection layouts or vulnerabilities should not be used as public promotion. Agreed high-level project facts can provide evidence.
What does security BMR measure?
Brand recommendations in a fixed sample of non-branded buyer prompts. It does not assess how secure a building actually is.
What are GAEO's rates for guarding and CCTV services?
GAEO's published plans apply. Scope varies with service types, properties, regions and available evidence.
Responsible specialist
Alexey Yakovlev
Independent GEO/AEO specialist with business experience since 2008. I personally carry out the diagnostic and build an industry-specific plan, separating verified sources from assumptions.
Professional biography ↗Check whether AI recommends your security services
Share your website, verified service list, covered areas and typical project types. I will scope the baseline audit.
Discuss an initial audit