01
Different disciplines are bundled
Naming, brand platform, packaging design, media planning and performance marketing do not produce the same deliverable. A full-service claim needs service-specific evidence.
Professional services / Branding and marketing
GEO promotion for branding and marketing agencies
Clients compare agencies for a specific assignment: brand strategy, identity design, audience research or measurable marketing execution. I examine which providers AI recommends and whether the recommendation is supported by credible public work.
- Separate brand strategy, design and media execution by buyer question
- Check portfolio permissions, team contributions and metric definitions
- Measure BMR and the accuracy of service-specific AI answers
Selection barriers
Why a polished portfolio is not sufficient evidence
A project can feature a famous client brand without explaining what the agency actually delivered. AI answers require reliable links between the buyer's task, the service and the attributable work.
02
Metrics have no comparable baseline
Reach, leads, conversion and commercial return answer different questions. Figures without a period, budget, attribution method or agency responsibility may mislead buyers.
03
Client work is over-attributed
Subcontracting, a pitch proposal and running a complete campaign are different roles. Portfolio presentation needs correct permission and clear contribution.
Buyer intents
Agency-selection questions asked through AI assistants
These are proposed prompts for a baseline study, not assertions about observed recommendations.
| Marketing buyer question | Evidence to verify | GEO task |
|---|---|---|
| Who can create a brand platform for a new B2B product? | Research approach, positioning deliverable, actual project authorship | Build a distinct brand-strategy service explanation |
| Which studio has relevant cosmetics-packaging design experience? | Product category, design stages, rights and sector-specific constraints | Connect permitted examples to the design decision |
| Who can manage performance advertising for an online retailer? | Channels, budget scope, measurement model and responsibility | Present verifiable campaign methodology without invented ROI |
| Who can rebrand a multi-region retail network? | Brand architecture, rollout work, team composition and agreed scope | Explain supported scale and the provider's precise contribution |
Verifiable facts
Evidence behind an agency recommendation
I verify original project materials, the right to reference client brands and the provider's actual role. Article 18.1 of Russian Advertising Law 38-FZ covers online advertising reporting and labelling when its conditions apply; it does not establish a campaign's effectiveness.
- Service and deliverable: brand platform, identity, research, creative production, media or ad management
- Permissioned portfolio examples, baseline, dates, budget context and attribution boundaries
- Named specialists, authored methodology, acceptance criteria, use rights and applicable advertising responsibilities
This is a sector-specific GEO method, not a claim of measured GAEO results for marketing agency clients.
Methods and sources
Scope of work
How I would organise GEO for a branding or marketing agency
First separate what a buyer is commissioning, then check which evidence supports each service.
Baseline by agency service
Record unbranded prompts for strategy, design, research, advertising and sector-specific work.
Review portfolios and specialist evidence
Check permitted project claims, authorship, methodology, available figures and specialist identities.
Build service and case content
Prepare briefs for distinct services, attributable cases, team profiles and original industry commentary.
Recheck BMR and claim accuracy
Repeat the prompt matrix and review whether AI accurately describes the agency's real capabilities.
Current pricing
Audit and monthly GEO plans for this specialization
Three published monthly plans use the same GAEO prices across sectors. Final scope follows the baseline and project requirements.
Monthly serviceGEO promotion
from RUB 79,900/monthI lead the strategy; your team implements website and content specifications.
GEO promotion
from RUB 79,900/month
I lead the strategy; your team implements website and content specifications.
- From 50 prompts and 5 AI platforms
- Intent map and website specifications
- Expert content briefs
- Distribution, links and reputation
- Monthly reporting
- Prepayment for the current month
Monthly serviceGEO + content
from RUB 99,900/monthI study your product, create the content and organize publication.
GEO + content
from RUB 99,900/month
I study your product, create the content and organize publication.
- All core GEO promotion activities
- From 50 prompts and 5 AI platforms
- Expert content creation
- Publication and distribution
- I implement website changes or provide specifications
- Prepayment for the current month
Monthly serviceGEO with financial guarantees
from RUB 114,900/monthContractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
GEO with financial guarantees
from RUB 114,900/month
Contractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
- From 50 prompts and 5 AI platforms
- I implement and improve the website, and create content
- BMR targets: baseline +5 / +10 / +15 pp
- 50% fixed + 50% bonus at the target BMR
- Comparable measurements and monthly reporting
Start with a free mini-audit or a full GEO audit. A monthly plan includes 50 prompts and 5 AI platforms; broader scope is calculated separately.
FAQ
Questions about the service
Should branding and performance marketing have separate pages?
Yes, when both are genuine services. Buyer expectations and proof differ, so they benefit from distinct descriptions and examples.
Can an agency publish a client's logo?
Check the contract, permissions and applicable rights first. Participation in a project does not automatically permit promotional use.
Are leads a universal branding-success metric?
No. Brand, design and advertising projects use different measures and timescales. Commercial attribution requires a documented method.
Does online advertising labelling apply to every expert article?
It depends on whether the actual placement qualifies as advertising under applicable rules. Do not assume all expert writing is advertising or exempt.
How does GAEO price marketing-agency GEO?
Published GAEO plans apply. Scope depends on real service lines, specialist profiles, industries and baseline prompts.
Responsible specialist
Alexey Yakovlev
Independent GEO/AEO specialist with business experience since 2008. I personally carry out the diagnostic and build an industry-specific plan, separating verified sources from assumptions.
Professional biography ↗Find out which agencies AI recommends for branding and marketing
Share your services, approved work samples and team evidence. I will suggest the initial buyer-question set.
Discuss an initial audit