GEO / AEO · 3C

Private clinic recommendations: 12 checks for branches, practitioners and booking

An AI answer may name the correct medical brand but send a patient to a branch that does not offer the requested service. A useful marketing audit therefore checks branch-level organisational facts, records and appointment availability, not clinical decisions.

Verify the actual branch and available service, not merely the clinic brand in an AI answer.

1. Four branch checks

Do not automatically extend a network-level service statement to every site. The provider validates each operational location.

  • Legal entity and the publicly used organization name.
  • Actual address and current contact details.
  • Licensed work or services in the current record where licensing is required.
  • Current appointment channel and branch-specific schedule.

2. Three service-page checks

Patient-facing information describes availability and booking conditions without providing individual medical advice.

  • The service name matches the clinic’s actual service list and appropriate nomenclature.
  • Prices, the way to confirm them and applicable limitations are stated.
  • Booking, preparation text and publication wording are approved by qualified staff.

3. Three practitioner-profile checks

A practitioner mentioned on a website is not automatically available at every branch.

  • Identity, verified specialization, position and actual consultation site match.
  • Professional details and publication permissions have been checked.
  • Availability, profile content and appointment links agree.

4. Two medical safeguards

Roszdravnadzor publishes licensing materials and access to a public register. That is not proof of an individual clinic’s current authorisation.

  • No invented efficacy promises, guarantees of cure or unsupported clinical comparisons.
  • No identifiable patient histories, diagnoses or personal medical records in GEO prompt logs.

Example: wrong branch recommendation

A user asks where to book a test in a neighbourhood. The answer names a real clinic network but points to a site without the service. Verify the actual location, service, booking path and source, then correct public information. This is a suitability error regardless of the brand mention.

Measurement and priorities

GAEO uses a fixed sample of unbranded clinic-selection queries. BMR, branch accuracy, service accuracy and booking accuracy remain separate metrics. Marketing measurement is not a clinical safety assessment.

Related industry services and current GEO plans

Each service has its own buyer questions and applicable evidence. Explore the exact scope before estimating the engagement.

Methods, research and a comparable case example

GAEO keeps the measurement framework separate from evidence about clients in this sector. No completed client performance in this sector is asserted by this page.

Published GAEO pricing and contractual BMR terms

The baseline audit defines the sample for monthly reporting. Current plans, the calculator and the financial-guarantee conditions are provided on their canonical pricing pages. The guaranteed plan targets +5/+10/+15 percentage points of BMR against baseline after months 1/2/3, subject to contract.

Primary sources checked for this sector

These sources establish the general legal context. They do not certify any named business; statuses and transaction conditions must be verified individually at the time of use.

Frequently asked questions

Is displaying a licence number in a footer enough?
No. Check the current register record and whether applicable licensed activities cover the legal entity and location.
Can all branches of a clinic be treated identically?
No. Services, practitioners, schedules and appointment procedures can differ.
Are patient histories required for GEO?
No. Public organisational information and non-identifiable AI outputs suffice for this kind of audit.
Does an AI recommendation prove clinical safety?
No. Mention frequency is not an evaluation of quality, licensing or treatment outcomes.
What should be checked first?
Legal entity, branch, relevant licence record, current services and actual booking path.

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