01
Surgery and cosmetology are conflated
Cosmetic injections, reconstructive procedures and elective plastic surgery involve different services and care requirements. Broad advertising labels can obscure the actual authorised activity.
Healthcare / Plastic surgery
GEO for plastic surgery clinics
People compare plastic surgeons and clinics for a defined procedure, clinician expertise, surgical setting and the steps before and after treatment. I examine AI recommendations and their sources, checking whether surgical services are confused with cosmetic treatments or individual outcomes are overstated.
- Separate aesthetic and reconstructive surgery intent groups
- Verifiable surgeon, licensing and care-setting information
- Careful handling of patient photographs and outcome claims
Selection barriers
Why before-and-after pictures cannot establish surgical quality
Images may be useful context, but provider selection also involves the procedure, qualifications, clinical setting and aftercare.
02
Photographic outcomes lack context
Before-and-after images vary with timing, camera angle and personal characteristics. Their use requires permission and scrutiny for misleading generalisations.
03
Published prices omit stages
The surgical fee may not cover assessment, tests, anaesthesia, inpatient care and follow-up. These should be described according to the provider's actual terms.
Buyer intents
Questions used to compare plastic surgery providers
These are proposed audit prompts, not examples of already verified AI recommendations.
| Patient question | Evidence needed | GEO action |
|---|---|---|
| Which plastic surgeon specialises in a particular reconstructive procedure? | Surgeon credentials, verified procedure scope and operating location | Distinguish reconstructive care from general aesthetic offers |
| How can I compare clinics for an aesthetic procedure? | Procedure, examination, surgeon, surgical setting and aftercare | Explain the stages without generalising outcomes |
| What anaesthesia and follow-up care does the clinic provide? | Accurate facilities, specialist roles and follow-up arrangements | Replace vague safety promises with supported service information |
| What is included in the surgical fee? | Current price components, testing, anaesthesia, admission and contract | Clarify inclusions, exclusions and stages |
Verifiable facts
Evidence to verify before claiming a plastic surgery specialty
I assess licensed services, clinician profiles and the actual setting for each intervention. Russian Health Ministry Order 298n governs plastic surgery care; citing it does not prove a particular clinic is compliant. Informed consent requirements under Healthcare Act 323-FZ remain separate from promotional copy.
- Authorised work at each site, qualified surgeons, consultation pathways and operating conditions
- Procedure scope, assessment, anaesthesia, inpatient arrangements, follow-up and transparent prices
- Lawful and permissioned photographs, accurate dates, suitable descriptions and no guaranteed outcome claims
This sector GEO methodology does not assert GAEO client performance in plastic surgery or any clinical treatment result.
Methods and sources
Scope of work
How I would run plastic surgery GEO
The audit segments surgical intent, checks provider evidence and tracks whether the correct specialists are recommended.
Procedure-based baseline
Separate aesthetic and reconstructive intent, location and named-surgeon searches from unbranded recommendations.
Verify provider information
Review licences, clinician roles, procedure scope, actual fees and rights to use images.
Publish substantiated service pages
Prepare briefs for procedures, real surgeons, surgical conditions, questions and non-promissory care explanations.
Recheck recommendation quality
Measure BMR, citations and errors, especially overpromised outcomes or outdated clinician affiliations.
Current pricing
Audit and monthly GEO plans for this specialization
Three published monthly plans use the same GAEO prices across sectors. Final scope follows the baseline and project requirements.
Monthly serviceGEO promotion
from RUB 79,900/monthI lead the strategy; your team implements website and content specifications.
GEO promotion
from RUB 79,900/month
I lead the strategy; your team implements website and content specifications.
- From 50 prompts and 5 AI platforms
- Intent map and website specifications
- Expert content briefs
- Distribution, links and reputation
- Monthly reporting
- Prepayment for the current month
Monthly serviceGEO + content
from RUB 99,900/monthI study your product, create the content and organize publication.
GEO + content
from RUB 99,900/month
I study your product, create the content and organize publication.
- All core GEO promotion activities
- From 50 prompts and 5 AI platforms
- Expert content creation
- Publication and distribution
- I implement website changes or provide specifications
- Prepayment for the current month
Monthly serviceGEO with financial guarantees
from RUB 114,900/monthContractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
GEO with financial guarantees
from RUB 114,900/month
Contractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
- From 50 prompts and 5 AI platforms
- I implement and improve the website, and create content
- BMR targets: baseline +5 / +10 / +15 pp
- 50% fixed + 50% bonus at the target BMR
- Comparable measurements and monthly reporting
Start with a free mini-audit or a full GEO audit. A monthly plan includes 50 prompts and 5 AI platforms; broader scope is calculated separately.
FAQ
Questions about the service
Can surgical and cosmetic services share a website section?
They may share navigation, but the services, qualifications and applicable requirements must remain distinct. A surgical procedure should not be marketed as a simple cosmetic treatment.
Can before-and-after pictures support GEO?
Only with appropriate legal permissions and accurate context. One patient's photographs cannot establish the likely outcome for another.
Can a clinic guarantee no complications?
No. Medical risks belong in clinical consultation and consent processes. Marketing content should not promise the absence of complications.
What should a quoted procedure fee include?
State whether consultation, tests, anaesthesia, admission and follow-up are included. Different quotes are not comparable without this breakdown.
What are GAEO's plastic surgery GEO fees?
The published GAEO plans apply. Scope depends on surgical disciplines, physicians, practice locations and the baseline prompt set.
Responsible specialist
Alexey Yakovlev
Independent GEO/AEO specialist with business experience since 2008. I personally carry out the diagnostic and build an industry-specific plan, separating verified sources from assumptions.
Professional biography ↗Audit AI recommendations for your plastic surgery clinic
Share the website, procedure scope, clinician details, licences and approved portfolio evidence for an initial assessment.
Discuss an initial audit