01
Distance delivery is mistaken for licensing status
Using a platform does not by itself establish the legal nature of the education provided; applicable rules depend on actual activities.
Education / Online learning and EdTech
GEO promotion for online schools and EdTech providers
Learners compare online programmes by skill, starting level, instructor support, assessment and timetable. I assess whether AI recommends a provider for those needs and whether the current programme details justify the suggestion.
- Buyer prompts by skill, level and teaching support
- Separate education provider, learning platform and digital content product
- Verify current programmes, pricing and BMR changes
Selection barriers
An online course can mean different offerings
Instructor-led education, standalone video content and a software platform do not necessarily carry identical service obligations.
02
A career-support offer becomes a job guarantee
Mentoring, completion documents, portfolio exercises and job placement are different deliverables.
03
Programme facts go stale
Modules, instructors, tools, duration, access rights and refund terms can all change.
Buyer intents
Online learning buyer-intent examples
Illustrative prompts for a planned fixed measurement set, not measured search volumes.
| Learner question | Required facts | GEO action |
|---|---|---|
| Which beginner SQL course gives feedback on assignments? | Module plan, feedback cadence, tutor role and total fee | Distinguish mentored and self-paced options |
| Which online course prepares school students for national exams? | Subjects, teacher credentials, class times, age range and teaching approach | Connect the exact programme to the use case |
| Can I study asynchronously without attending scheduled classes? | Recorded lessons, deadlines, support hours and availability | Document the real flexibility |
| How do two data-analytics courses compare? | Curriculum, tools, prerequisites, projects and completion documentation | Publish comparable programme facts |
Verifiable facts
Evidence behind an EdTech recommendation
Article 16 of Russia's Education Act describes electronic and distance education; Article 91 governs education licensing. Classification of an actual offering depends on what the organisation provides, not solely on the EdTech label.
- Identity of the provider and actual licensing obligations
- Course content, level, teacher support, assessments and completion claims
- Up-to-date fees, access rules, refund policy and genuine learner feedback
No guaranteed income, employment outcome or completed EdTech GEO client case is asserted. Brand mentions are measured using a future baseline.
Methods and sources
Scope of work
How I approach online-learning GEO
I distinguish job skills, school exam preparation, professional development and independent study as different buying questions.
Build a programme matrix
Group prompts by learning goal, level, teaching model, instructor and cost.
Verify service facts
Check curricula, staff, assessment, outcomes and contractual terms.
Improve discoverable material
Specify useful course pages, transparent FAQs, learner examples and expert sources.
Repeat the same prompts
Measure BMR and errors in AI descriptions of current courses.
Current pricing
Audit and monthly GEO plans for this specialization
Three published monthly plans use the same GAEO prices across sectors. Final scope follows the baseline and project requirements.
Monthly serviceGEO promotion
from RUB 79,900/monthI lead the strategy; your team implements website and content specifications.
GEO promotion
from RUB 79,900/month
I lead the strategy; your team implements website and content specifications.
- From 50 prompts and 5 AI platforms
- Intent map and website specifications
- Expert content briefs
- Distribution, links and reputation
- Monthly reporting
- Prepayment for the current month
Monthly serviceGEO + content
from RUB 99,900/monthI study your product, create the content and organize publication.
GEO + content
from RUB 99,900/month
I study your product, create the content and organize publication.
- All core GEO promotion activities
- From 50 prompts and 5 AI platforms
- Expert content creation
- Publication and distribution
- I implement website changes or provide specifications
- Prepayment for the current month
Monthly serviceGEO with financial guarantees
from RUB 114,900/monthContractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
GEO with financial guarantees
from RUB 114,900/month
Contractual BMR targets: baseline +5 / +10 / +15 percentage points in months 1 / 2 / 3.
- From 50 prompts and 5 AI platforms
- I implement and improve the website, and create content
- BMR targets: baseline +5 / +10 / +15 pp
- 50% fixed + 50% bonus at the target BMR
- Comparable measurements and monthly reporting
Start with a free mini-audit or a full GEO audit. A monthly plan includes 50 prompts and 5 AI platforms; broader scope is calculated separately.
FAQ
Questions about the service
Does every video-course website require an education licence?
The answer depends on whether the provider performs licensed educational activities and its actual organisational model.
Can a course guarantee employment?
Any binding commitment needs a real legal and operational basis; career support should be described precisely.
Should each programme have its own page?
Yes where it contains distinct curriculum, audience, teaching and price information.
Can learner reviews be reused?
Only authentic reviews with appropriate publication rights and contextual dates.
What does EdTech GEO cost?
GAEO's published pricing applies; the audit defines the courses and AI question set.
Responsible specialist
Alexey Yakovlev
Independent GEO/AEO specialist with business experience since 2008. I personally carry out the diagnostic and build an industry-specific plan, separating verified sources from assumptions.
Professional biography ↗See which online courses AI recommends to your learners
Send the website, programmes, learning formats and contractual terms to shape a baseline.
Discuss an initial audit