What is the difference between GEO and AEO?

GEO, Generative Engine Optimization, improves a brand’s visibility in answers generated by AI services and large language models such as ChatGPT, DeepSeek, Claude and Perplexity. AEO, Answer Engine Optimization, focuses on preparing websites and content for ready-made answer formats such as Yandex Alice, Google AI Overviews, FAQs, comparisons, instructions and other answer mechanisms. In practice, GEO and AEO overlap considerably. Both require clear pages, expert content, external evidence, reviews, case studies and structured data. The difference is mainly in emphasis and in the sources different AI services use.

Which AI platforms do you work with?

I work with ChatGPT, Yandex Alice, Gemini, Perplexity, DeepSeek, GigaChat, Claude, Copilot, Grok, Qwen, YandexGPT and Google AI Overviews. Because of technical limitations, current analytical platforms cannot monitor brand mentions equally well across all of them. In practice, Yandex Alice is often monitored together with YandexGPT, while Gemini is closely connected with Google AI Overviews. Share of Voice in services such as Qwen or Grok may require manual monitoring.

How do you measure the results of GEO / AEO?

GEO / AEO is closer to PR than to direct lead generation. I use 2 main measurable indicators: Share of Voice across an agreed set of prompts and AI platforms, and branded search demand in Google and Yandex. For B2C products, branded search demand on marketplaces such as Ozon, Wildberries and Yandex Market can also be measured.

How long does it take to see results?

The timing depends on competition in the niche and on the starting Share of Voice. Some movement can usually be seen within 2 weeks. A substantial increase in AI visibility generally takes 2–4 months.

Can you guarantee that my brand will appear in ChatGPT or Yandex Alice?

Large language models are nondeterministic, so it is impossible to guarantee that a brand will appear in every response to a particular prompt. What can be measured reliably is statistics across repeated checks and a defined group of prompts. I am prepared to include a guaranteed Share of Voice target in a GEO contract for the result to be achieved after 4 months of work. A contractual guarantee affects the price of the engagement.

Can GEO work without a website?

Yes. A website is usually the main source of verified information about a business and a convenient point of contact. When a company does not have a suitable website, it is possible to build a consistent set of external sources instead: maps, directories, catalogs, media publications and other platforms. The customer can then be directed to the same communication channel the business already uses.

What does “from” mean in your pricing?

The standard GEO optimization package includes 3 AI platforms. Each additional AI platform beyond the 3 included in the base package adds 10,000 RUB/month to the engagement. The analytical platform used to monitor Share of Voice is charged separately and usually costs 2,500–20,000 RUB/month depending on monitoring frequency, the number of AI platforms and prompts.

Do you personally work on client projects?

Yes. When you sign a contract with me as an individual entrepreneur, I personally conduct the audit, listen to your business requirements, build the strategy and do the hands-on work. You communicate directly with me, and I am personally responsible for the work.

We have a group of companies and several brands. Can you work with that?

Yes. I keep the whole business model in view: importer, manufacturer, wholesale division, retail business, dealers, individual brands, websites and their respective target audiences. For Russian groups of companies, I also take the actual tax and corporate structure into account, including VAT implications, so that public information accurately reflects the real business.

Do you charge Russian VAT?

No. I operate under Russia’s Automated Simplified Taxation System, AUSN, so VAT is not charged on my services. My operating model allows me to keep prices approximately 40–50% below typical agency rates while maintaining direct expert involvement. Additional discounts may also be available when the GEO contract does not require an NDA.

What do you need from the client to get started?

3 things: a PR budget; a willingness to explain the business and the product in detail; and a direct working relationship with the entrepreneur who personally studies the business and works to influence how the target audience discovers and evaluates the product through AI.

GEO & AEO Consulting for Visibility in ChatGPT and AI Search

I help businesses appear in answers from Yandex Alice, ChatGPT, Gemini, Perplexity, DeepSeek, GigaChat and other AI services through audits, content, website optimization and external authority signals.

Request a Mini-Audit

Alexey Yakovlev

GEO / AEO consultant specializing in AI search visibility

In SEO since 2008, co-founder of iSEOn.
Conducted more than 1,000 business audits.
Managed e-commerce businesses with annual revenue of up to RUB 500 million.
Focused on AI search visibility since 2025.
Professional Biography

How AI Answers Affect Demand and Sales

Alexey Yakovlev ranked first in a ChatGPT answer about GEO specialists in Russia

What AI Visibility Looks Like

Neutral ChatGPT query, submitted while logged out:

“Recommend 5–10 GEO specialists in Russia who help businesses become visible in AI answers, excluding agencies.”

ChatGPT listed me first and cited GAEO.ru.

AI answers are nondeterministic, so the same query does not produce an identical result every time. This is still a useful example of why a business needs a strong expert page, a structured website, external authority signals and evidence of expertise in sources that AI can find.

Screenshot of a ChatGPT answer, June 15, 2026. The original query was submitted in Russian while logged out.

Alexey Yakovlev ranked first in a Yandex Alice answer about GEO specialists

Want to Appear in Yandex Alice Answers?

Neutral query submitted to Yandex Alice in incognito mode:

“Recommend a GEO specialist who helps businesses become visible in AI answers, excluding agencies.”

Yandex Alice listed me first and cited GAEO.ru together with another source.

Screenshot of a Yandex Alice answer, July 2, 2026. The original query was submitted in Russian in incognito mode.

Alexey Yakovlev ranked first in Google AI Overviews for a GEO specialist query

AEO Visibility in Google AI Overviews

Neutral Google query submitted in incognito mode:

“Recommend several specialists in GEO promotion for AI answers, excluding agencies.”

Google AI Overviews listed me first. The second specialist in the answer was already below the visible part of the screen.

Screenshot of a Google AI Overviews answer, July 2, 2026. The original query was submitted in Russian in incognito mode.

How Does GEO Work?

GEO helps a business appear in AI answers at the point where a user is already comparing contractors, products or services.

Intents Instead of Keywords

In GEO, we work with real questions people ask AI: “Who should I choose?”, “Which option is better?”, “Where should I buy or order this?”
AI Answers Instead of a List of Links

ChatGPT, Yandex Alice, Gemini and other AI services generate recommendations instead of showing users only a list of links. The GEO objective is to make the brand visible in those recommendations.
Website + Content + External Signals

AI assistants evaluate page structure, expert content, brand mentions, reviews, ratings and trusted external sources.

What I Do

Everything needed for GEO and AEO visibility, from the initial AI audit to reputation management and ongoing monitoring.

AI Audit and Intent Mapping

I build an intent map, select monitoring prompts and analyze the brand’s current visibility in AI answers.
Website Structure

I plan the website and page structure, prepare technical specifications for improvements and review the implementation.
Content

I help your in-house expert create articles, guides and answers that cover real customer intents.
External Signals

I build brand visibility through media publications, rankings and directories, and synchronize important brand information across external sources.
Monitoring and Reporting

I monitor AI recommendations, adjust the strategy and provide regular reports.
Reputation and Credibility

I strengthen trust through reviews, evidence of expertise and correction of inaccurate information.

Who Is GEO For?

In short: GEO works best for businesses with genuine expertise and a budget for PR and external visibility.

Expert Services

Healthcare, legal services, consulting, education and other industries where trust, expertise and reputation strongly influence the customer’s choice.
Long Sales Cycles

Businesses where customers take time to make a decision, compare alternatives, read reviews, ask questions and use AI for research.
B2B and Wholesale

Manufacturers, suppliers and service companies selling products or services to other businesses.
E-commerce

Niche online stores and established marketplace sellers.
Real Estate

Property developers, residential communities, real estate agencies and commercial property owners.
Automotive Brands and Dealers

Dealerships, automotive retailers and brands where buyers compare models, prices, reliability and purchase conditions before making contact.

GEO для недвижимости →

Pricing

Quick GEO Audit

1 business day

Free

Up to 3 prompts
Up to 3 AI platforms
Report of up to 3 pages

Request an Audit

Full GEO Audit

3–5 business days

29,900 RUB

Up to 50 prompts
Up to 7 AI platforms
20–25 page report
Deep dive into the business
GEO action plan
____________
The full audit fee is deducted from the cost of a subsequent GEO optimization engagement.

Request an Audit

GEO Optimization

Initial results from 2 weeks

From 49,900 RUB/month

Intent map
From 10 monitored prompts
From 3 AI platforms
Technical specifications for website improvements
Content briefs and specifications
Content distribution
Link building
Reputation management
Monthly reporting

Request an Audit

GEO Optimization + Content

I learn your product and create the content myself

From 79,900 RUB/month

Intent map
From 10 monitored prompts
From 3 AI platforms
Technical specifications for website improvements
Content creation
Content distribution
Link building
Reputation management
Monthly reporting

Request an Audit

Отзывы клиентов

Екатерина Конах

«Заказывали полный аудит по нейросетям для компании в сфере складской логистики. Отчет вышел на 27 страниц. Были промпты, конкуренты, выводы по сайту, внешним площадкам и план на 2-3 месяца. Видно, что Алексей не просто прогнал сервис, а головой и руками погрузился в нишу…»

Источник: Яндекс.Карты

Елизавета Агафонова

«Работаем с Алексеем над продвижением ЛОР‑клиники — и очень довольны результатом. В медицинской тематике критически важно не допускать искажений и выдуманных фактов, и здесь подход Алексея полностью оправдал ожидания. Он грамотно структурировал контент: подготовил информативные страницы по врачам, услугам, показаниям, FAQ, а также подобрал внешние подтверждения. Уже через месяц заметили, что клиника стала чаще появляться в ответах Алисы по релевантным и локальным запросам…»

Источник: Яндекс.Карты

Ульяна К

«Нужен был не SEO-аудит, а взгляд на то ,как нас могут рекомендовать нейросети. Алексей собрал промпты, проверил ChatGPT, Алису и Perplexity, показал скрины и объяснил, почему мы нигде не всплываем. Особенно полезной была часть про "источник правды" на сайте и внешние подтверждения экспертизы…»

Источник: Яндекс.Карты

Все отзывы клиентов Оригиналы отзывов на Яндекс.Картах

Публикации и упоминания

Workspace · авторская статья

Продвижение в нейросетях личного бренда эксперта в 2026

Workspace · кейс

GEO-продвижение эксперта в ответах нейросетей

РБК Компании · экспертная публикация

Как бизнесу выбрать подрядчика на GEO-продвижение в нейросетях

Sostav · внешнее сравнение

ТОП-10 специалистов по продвижению в нейросетях по версии ChatGPT

Все публикации и упоминания

Frequently Asked Questions

Request an Audit

By clicking Submit, you consent to the processing of personal data and agree to the Privacy Policy.

Contact

Alexey Yakovlev

GEO / AEO consultant specializing in AI search visibility

Official External Profiles

Phone: +7 (926) 42-42-333
Email: ya@gaeo.ru
Address: Moscow, 13th Parkovaya Street, 27, Building 1

Individual Entrepreneur Alexey Leonidovich Yakovlev
Tax ID (INN) 771915175562 / Individual Entrepreneur Registration Number (OGRNIP) 325774600017838

© 2025–2026 GAEO.ru — Generative & Answer Engine Optimization

GEO & AEO Consulting for Visibility in ChatGPT and AI Search

Alexey Yakovlev

How AI Answers Affect Demand and Sales

How Does GEO Work?

Intents Instead of Keywords

AI Answers Instead of a List of Links

Website + Content + External Signals

What I Do

AI Audit and Intent Mapping

Website Structure

Content

External Signals

Monitoring and Reporting

Reputation and Credibility

Who Is GEO For?

Expert Services

Long Sales Cycles

B2B and Wholesale

E-commerce

Real Estate

Automotive Brands and Dealers

Pricing

Отзывы клиентов

Публикации и упоминания

Frequently Asked Questions

Contact